One of the best ways to ensure that your Airbnb guests have a great time and leave 5-star reviews is to create an effective vacation rental welcome letter. After years we spent marketing on Airbnb, we found several important themes when it comes to creating an Airbnb welcome letter. In this post, we will break down 3 easy steps for making sure you have an effective welcome letter for Airbnb guests.
How to create an effective welcome letter for Airbnb guests:
- Leave a Great First Impression
- Include All of the Standard welcome letter Information
- Make it Easy to Find & Read
Step 1: Leave a Great First Impression
To leave a great first impression, write in the same tone as you would with a friend. Make the introduction warm and make them feel right at home. Go out of your way to ensure that their stay will be perfect and that they are welcome to contact you should any problems arise.
The first impression has a high influence on the overall experience your guests will have. Outside of having your guests feeling welcome, leaving a positive first impression with your welcome letter for Airbnb guests is important to get better reviews and, consequently, more bookings.
Step 2: Include All of the Standard Welcome Letter Information
Your welcome letter is a great place to leave information which will save you a few unnecessary phone calls. This is why it is important to be proactive and supply your clients with all the information that is typically requested right into your vacation rental welcome letter.
- WiFi Information
- House Rules
- Directions to the Property
- Appliance Instructions
- Check-Out Instructions
- Support Contact Information
- Tips on local food & entertainment
- Info on the local culture and things to look out for
Your very first welcome letter for Airbnb guests will probably need to be updated a few times or so until you get it right. Just listen to the questions you get from your guests and once they get repetitive, it’s a sign they might need to be in your vacation rental welcome letter. Once you have a welcome letter that works well, you will notice that you start to get contacted a lot less during each stay.
Step 3: Make it Easy to Find & Read
Once you have your vacation rental welcome letter ready to go, make it easy for guests to find it. We recommend to create your welcome letter in a pdf and paste it into your booking messages.
Also, consider putting the welcome letter in a noticeable spot in the apartment. That way, guests who just arrived will easily find it.
Final Tips & Advice
Creating a welcome letter for Airbnb guests becomes a lot easier after you finish your first initial bookings. If you find that you need assistance creating an Airbnb welcome letter, or managing your online listing and bookings, consider getting an Airbnb management service. If you want a more hands-off approach to managing your rental, this sort of service will help you save lots of time.